The list of Do's needed to implement, on every successful website

Make sure, you observe these rules when building your web pages:

  • Take care of web, so the page is quickly loading for visitors (caching, quick servers, local sources).
  • All images are optimized to lowest possible file size and images are using only required resolutions.
  • Each image or icon has assigned ALT tags.
  • On each page is just a single H1 headings.
  • Remaining headings are ordered in logical way.
  • Make sure, the site is responsive, thus readable for all devices of visitors.
  • If possible, try to limit external resources as less as possible, because of loading speed slowdown.
  • Do not try to cheat engine robots in the code, by serving the visitors different content, as to robots.
  • Do not use I-Frames because of previous, unless it is realy no other way how to serve the web content.
  • Make your content interesting and interactive too.
  • If needed to use a video, store it rather on server itself, then on YouTube - longer loading time.
  • Make the experience of web visit as best as possible. Create clickable links from phone number.
  • The theme colors should be contrast enough, so text is readable for all visitors.
  • Place a link to review form of your GMB somewhere, or place it into your email signature.
  • Use properly Meta-Data for Description, Keywords.
  • Use Title in Head, so it contains your website name after the title of the article - because of searching.
  • Create and update sitemap.xml for indexing robots.
  • Be aware about external links eating SEO juice.
  • Make sure, your web runs on https protocol.
  • SEF URLs rewritten based on the content. Today is being used dashes and not underscores in URL.
  • Take care, about content rich site. Visitors needs the reason to return back.
  • Keep value of code to content ratio balanced.
  • Place style definitions into page body for count of resources loading will be decreased.
  • Set properly rules for search engine robots (index, noindex, follow, nofollow).
  • Use logical and visible navigation throughout the webpage. Eventually breadcrumbs are useful too.
  • Against the spam, encrypt your e-mails by  use of JavaScript.
  • Implement Google Search Console and Google Analytics, so you can fix issues reported.
  • Prepare set of Favicons for multiple devices (PC, NB, Tablet, Smart-Phone, Android, iOS, horizontaly).
  • Also place into the code OG tags, so the page can be shared on social networks effectively